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Interests Contact References

 

Melanie L. Herron

1101 Castalia Drive
Cary, NC 27513

 

Phone: 919-321-0681
Email: ncherron@yahoo.com

 

SUMMARY OF QUALIFICATIONS
 


HEALTH CARE ADMINISTRATION
  Marketing ~ Budget & Finance ~ Employee Supervision

Dedicated professional with over six years of experience in a health care setting. Candidate for Master’s Degree in Health Care Administration. Strong record of improving patient volume and cutting costs. Education and work experience include:

Marketing
Budget Management
Community Relations
Finance & Accounting
Staff Supervision & Training
Patient Education

EDUCATION
 
PFEIFFER UNIVERSITY, Charlotte, NC 
Masters in Health Care Administration (Anticipated May, 2005)

EAST CAROLINA UNIVERSITY, Greenville, NC
Bachelor of Science in Merchandising (May, 1997)
Minor in Business Administration

PROFESSIONAL EXPERIENCE
 
CAREER ACCOMPLISHMENTS

TLC Vision

* Increased patient volume by 400% over a two-year period, by developing and enhancing consumer awareness and brand recognition as the leading provider of laser vision correction worldwide.
* Decreased clinical supply costs by 25% through effective vendor negotiation.
* Improved referrals by educating and training physicians in refractive surgery practice development.

Chapel Hill Fertility Center

* Exceeded 2001 procedure goal by 145% by creating marketing campaigns and implementing performance evaluations.
* Launched a message board to improve patient service and communication.
* Designed a comprehensive staff training program in sales and communication skills to enhance patient interaction and patient satisfaction.


PROFESSIONAL EXPERIENCE

TLC VISION, Raleigh, NC 12/02-Present
Professional Relations Consultant/Patient Consultant


* Develop and maintain strong relationships with physicians to generate referrals. Educate and train physicians and staff on refractive surgery practice development, and provide continuing education courses for regional physicians.
* Manage and administer $350K annual clinical budget.
* Train staff in the proper use of equipment.
* Negotiate favorable pricing and order all clinical inventory for center.

CHAPEL HILL FERTILITY CENTER, Chapel Hill, NC 2/01-11/02
Marketing Coordinator – Tubal Reversal Coordinator

* Managed marketing and business development for infertility practice, contributing to 145% increase in practice in 2001.
* Created marketing strategies and educational tools to generate interest in national market.
* Educated potential clients on tubal reversal surgery.
* Supervised and trained business staff.

MUSC-MAGILL LASER CENTER, Charleston, SC 9/00-2/01
Patient Coordinator

* Managed all marketing and new business development for refractive practice.
* Directed patient care from preliminary introduction through inception.
* Administered clinical and marketing budgets of up to $500K.
* Created (print, radio, or TV?) advertising campaigns to promote growth.
* Trained local optometric staff in all aspects of developing refractive surgery in their practice.
* Trained clinical staff in proper equipment usage.

TLC LASER EYE CENTERS, Fairfax, VA 3/98-8/00
Ophthalmic Technician (1/00-8/00)

* Assisted Surgeon in refractive procedures.
* Tracked patient post-operative outcomes in clinical database.

Senior Patient Consultant (3/98-1/00)

* Supervised 6 Patient Consultants in their daily activities and interaction with      patients. Scheduled and assigned projects among staff.
* Key member of a team that facilitated new business development.
* Managed patient care from introduction stage through inception.
* Developed a training program for Patient Consultants.
* Managed all physician payment accounts and ensured that all funds were properly allocated.
* Supervised and administered Accounts Receivable.

SKILLS
 
COMPUTER SKILLS

Microsoft Word, PowerPoint, Excel, and Outlook. WordPerfect, Goldmine, Faxserver, Eudora, Pharos, Management Plus, Act, Oversite. Operating Systems: Windows XP, 2000, and NT; Mac.