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Melanie L. Herron
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1101
Castalia Drive Cary, NC 27513
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Phone:
919-321-0681
Email: ncherron@yahoo.com
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SUMMARY OF QUALIFICATIONS
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HEALTH CARE ADMINISTRATION
Marketing ~ Budget & Finance ~ Employee Supervision Dedicated professional with over six years of experience in a health care setting. Candidate for Master’s Degree in Health Care Administration. Strong record of improving patient volume and cutting costs. Education and work experience include: Marketing Budget Management Community Relations Finance & Accounting Staff Supervision & Training Patient Education

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EDUCATION
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UNIVERSITY, Charlotte, NC Masters in Health Care Administration (Anticipated May, 2005) EAST CAROLINA
UNIVERSITY, Greenville, NC Bachelor of Science in Merchandising (May, 1997) Minor in Business Administration

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PROFESSIONAL EXPERIENCE
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| | CAREER ACCOMPLISHMENTS TLC Vision * Increased patient volume by 400% over a two-year period, by developing and enhancing consumer awareness and brand recognition as the leading provider of laser vision correction worldwide. * Decreased clinical supply costs by 25% through effective vendor negotiation. * Improved referrals by educating and training physicians in refractive surgery practice development. Chapel Hill Fertility Center * Exceeded 2001 procedure goal by 145% by creating marketing campaigns and implementing performance evaluations. * Launched a message board to improve patient service and communication. * Designed a comprehensive staff training program in sales and communication skills to enhance patient interaction and patient satisfaction.

PROFESSIONAL EXPERIENCE TLC
VISION, Raleigh, NC 12/02-Present Professional Relations
Consultant/Patient Consultant
* Develop and maintain strong relationships with physicians to generate referrals. Educate and train physicians and staff on refractive surgery practice development, and provide continuing education courses for regional physicians. * Manage and administer
$350K annual clinical budget. * Train staff in the proper use of equipment. * Negotiate favorable pricing and order all clinical inventory for center. CHAPEL HILL FERTILITY
CENTER, Chapel Hill, NC 2/01-11/02 Marketing Coordinator – Tubal Reversal Coordinator * Managed marketing and business development for infertility practice, contributing to 145% increase in practice in 2001. * Created marketing strategies and educational tools to generate interest in national market. * Educated potential clients on tubal reversal surgery. * Supervised and trained business staff. MUSC-MAGILL LASER
CENTER, Charleston, SC 9/00-2/01 Patient Coordinator * Managed all marketing and new business development for refractive practice. * Directed patient care from preliminary introduction through inception. * Administered clinical and marketing budgets of up to
$500K. * Created (print, radio, or TV?) advertising campaigns to promote growth. * Trained local optometric staff in all aspects of developing refractive surgery in their practice. * Trained clinical staff in proper equipment usage. TLC LASER EYE
CENTERS, Fairfax, VA 3/98-8/00 Ophthalmic Technician (1/00-8/00) * Assisted Surgeon in refractive procedures. * Tracked patient post-operative outcomes in clinical database. Senior Patient Consultant (3/98-1/00) * Supervised
6 Patient Consultants in their daily activities and interaction with patients. Scheduled and assigned projects among staff. * Key member of a team that facilitated new business development. * Managed patient care from introduction stage through inception. * Developed a training program for Patient Consultants. * Managed all physician payment accounts and ensured that all funds were properly allocated. * Supervised and administered Accounts Receivable.
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SKILLS
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| | COMPUTER SKILLS Microsoft Word, PowerPoint, Excel, and Outlook. WordPerfect, Goldmine, Faxserver, Eudora, Pharos, Management Plus, Act, Oversite. Operating Systems: Windows XP, 2000, and NT; Mac.
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